Posted on Aug 7, 2020

Spark a Career Counseling + Coaching

The following is an excerpt from a book I recently published called The DIY Website Workbook. The book has evolved from my work with clients (stretching back to my days offering branding and marketing services to small businesses). It is meant to help people create a website that engages and converts viewers and builds a robust, compelling online presence. It is not so much a technical manual -- although it does get technical to a point -- as it is a seven-step guide to help you thoughtfully plan your web content and craft a website that proudly represents your brand and offerings.

Below is an excerpt from Step One: Pre-Planning Your Website. If you enjoy what you read, you can download the entire book on Amazon. (If you have Kindle Unlimited, you can read the book for free. If you email me at, I can make sure you are alerted about the five days I will be offering the book for free on Amazon.)


The Basics

Trust me—you’ll never regret taking the time to plan your website well and lay a solid foundation for a website that will create a dynamic experience for your clients, authentically reflect your brand, and stand the test of time. But there are a few requirements that you would do well to reflect on before you dive in.

At a minimum, you need:
A basic understanding of how a site works
A willingness to get somewhat comfortable with data and analytics (or hire someone who is and can tell you about these things clearly and...
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